What do the figures in the ADDITIVE+ REPORT mean?

Terms & Meanings

1. Total Value Added: Is the sum of directly generated revenue and value added through the online marketing activities.
   
   
2. Revenue: Revenue from reservations that is directly achieved through the online marketing activities.
   
   
3. Value Added: This is the monetary added value generated by the various online marketing activities, such as new newsletter subscribers, received inquiries, generated vouchers, etc.
   
   
4. A+ ROI: Measures the profitability of the online marketing activities. In doing so, all agency costs and the advertising budget used are compared with the total value added created.
   
   Example calculation: An A+ ROI of 600% means that for every euro invested, a total value creation of 6 euros is generated.
   
   
5. Leads: This is the total number of new contact details of potential guests generated through the online marketing activities.
   
   
6. On-Page Leads: This is the total number of new contact details of potential guests generated through on-page campaigns (pop-ups) on the target pages.
   
   
7. Social Media Leads: This is the total number of new contact details of potential guests generated through marketing activities on social media platforms.
   
   
8. Newsletter subscription: This is the total number of newly generated newsletter subscribers acquired on various target pages.
   
   
9. Reservations: This is the total number of all reservations generated directly through the online marketing activities.
   
   
10. New Reservations: This is the total number of reservations from new guests generated directly through the online marketing activities.
    
    
11. Repeat Reservations: This is the total number of reservations from returning guests generated directly through the online marketing activities.
    
    
12. Direct Bookings: This is the total number of bookings generated directly through online marketing activities via the hotel's direct booking route.
    
    
13. Inquiries: This is the total number of booking inquiries generated directly through the online marketing activities.
    
    
14. Sessions: This is the total number of user sessions on various landing pages generated through the online marketing activities.
    
    
15. Impressions: This is the total number of ad views achieved on advertising platforms like Google, Facebook, Instagram, and/or TikTok.
    
    
16. Total Ad Spend: This is the total amount of funds invested in placing ads on advertising platforms like Google, Facebook, Instagram, and/or TikTok.