How do I send a newsletter?

Campaigns

+ Access ADDITIVE+ NEWSLETTER

+ Click on "Campaigns"

+ Select the campaign that should be sent

+ Fill in and activate the required settings:

+ Subject Line & Sender

+ Subject Line: Select a fitting subject line. There is also the option of using AI-generated suggestions, which are generated based on the newsletter content.

+ Preview Text (Optional): This is displayed after the subject line and can generate additional interest.

+ Sender: Corresponds to the e-mail address from which the newsletter is sent.

+ Reply To (Optional): Enter the email address to which replies should be sent to.

+ Recipients

+ Address Book: Contains all email addresses that are relevant to the newsletter.

+ Groups (optional): Contains all email addresses within the previously created group.

+ Saved Filters (optional): Contain all email addresses within a previously saved filter.

ATTENTION: If groups and filters are selected, both conditions must be met for the newsletter to be sent to the recipient.

+ Recipient Language: Only recipients with the selected language will receive the newsletter.

+ Subscribers Excluded from Campaign (Optional): Here you can specify a list of addresses, a group or a filter that will be excluded from receiving the newsletter.

+ Resend Campaign

+ Resend Campaign to all Non-Openers (optional): Click on the slider icon to activate.

+ Time Schedule for Resend Campaign: specify the days and times until the resend.

+ Subject for Resend Campaign: the new subject line should differ from the original one, to make the newsletter less likely to end up as spam.

INFO: The resend can be changed by clicking on the three dots if required.

+ Tracking

+ Track clicks (always enable)

+ Track openings (always enable)

+ UTM-Parameter

+ Campaign name: Corresponds to the name of the newsletter at the beginning of the configuration and defines under which campaign the data can be found in Google Analytics.

+ Click on "Send" in the upper right corner

+ Sending is possible if no error messages (red dots) are displayed

+ Spam check: Click on "Execute" to perform a spam check

INFO: The Spam Check works according to a color system:

green: no anomalies
orange: minor adjustments necessary
red: major anomalies that should be corrected

Tips to improve the spam rating:

Avoid typical spam words or signs such as “free”, “100% off” etc
Healthy text-to-image ratio
Avoid too many links and URL shorteners

+ Test Email: Click on "Execute" to send out a test mailing

ATTENTION: In the the email, the “unsubscribe link” leads to a 404 page, the “salutation form” and link to the “imprint” are always displayed in german, the link to incentive vouchers does not work and UTM parameters are not taken into account.

+ Email Preview: Click on "Execute" to test the newsletter on different mail clients

+ Click on "Send" to send the newsletter instantly

+ Activate "Schedule send" to set a later date and time

ATTENTION: If there are a large number of addresses, the dispatch may take several hours. Recipients are prioritized depending on the email client and those with critical mail clients are scheduled last.

ADDITIVE+ NEWSLETTER: How do I create an address book?

ADDITIVE+ NEWSLETTER: How do I create a group?

ADDITIVE+ NEWSLETTER: How do I create a filter?

ADDITIVE+ NEWSLETTER: How do I connect my Google Analytics Account?