How does E-Mail Automation work?

Campaigns

E-mail automation is used to provide automated and personalized email communication of the new contacts generated via on-page campaigns and/or social media ads.

The communication is based on interactions with certain content or predefined actions that trigger them (newsletter subscription via newsletter widget, registration in an on-page campaign, inquiry, participation in a survey, confirmation of a certain affinity, etc.).

The objective is to use an e-mail series (including an incentive) to make potential guests aware of the benefits of a stay. The chosen content (texts, images, etc.) is intended to ensure that the hotel stays in mind and, when the time comes, is considered as a potential vacation destination.