--- title: What do the key figures in the ADDITIVE+ Newsletter Marketing Report mean? description: Terms and meanings --- [Skip to content](https://knowledge.additive.eu/en/knowledge/what-do-the-key-figures-in-the-additive-newsletter-marketing-report-mean#main-content) - [English](https://knowledge.additive.eu/en/knowledge/what-do-the-key-figures-in-the-additive-newsletter-marketing-report-mean) - [Deutsch](https://knowledge.additive.eu/de/knowledge/was-bedeuten-die-kennzahlen-im-additive-newsletter-marketing-report) English Show submenu for translations [Support form](https://knowledge.additive.eu/en/knowledge/kb-tickets/new?hsLang=en) [![ADDITIVE\_Logo\_Negativ\_RGB\_150dpi (1)-1.png\]](https://knowledge.additive.eu/hs-fs/hubfs/ADDITIVE_Logo_Negativ_RGB_150dpi%20(1)-1.png?height=40&name=ADDITIVE_Logo_Negativ_RGB_150dpi%20(1)-1.png)](https://www.additive.eu/) - [Articles](https://www.additive.eu/en/articles) - [Glossary](https://www.additive.eu/en/glossary) - [Relevance](https://www.additive.eu/en/clients) Open main navigation Close main navigation - [Articles](https://www.additive.eu/en/articles) - [Glossary](https://www.additive.eu/en/glossary) - [Relevance](https://www.additive.eu/en/clients) - - [English](https://knowledge.additive.eu/en/knowledge/what-do-the-key-figures-in-the-additive-newsletter-marketing-report-mean) - [Deutsch](https://knowledge.additive.eu/de/knowledge/was-bedeuten-die-kennzahlen-im-additive-newsletter-marketing-report) English Show submenu for translations - [Support form](https://knowledge.additive.eu/en/knowledge/kb-tickets/new) - [ADDITIVE+ APPS](https://account.additive-apps.eu/me) [ADDITIVE+ APPS](https://account.additive-apps.eu/me) Hi. 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[Terms and meanings](https://knowledge.additive.eu/en/knowledge/general-information?hsLang=en#terms-and-meanings) # What do the key figures in the ADDITIVE+ Newsletter Marketing Report mean? ## Terms and meanings 1. **Total Value Added:** Is the sum of directly generated revenue and value added through newsletter marketing. 2. **Revenue:** Revenue from reservations that is directly achieved through newsletter marketing. 3. **Value Added:** This is the monetary added value generated by the various newsletter campaigns. 4. **Reservations:** This is the total number of all reservations generated directly through newsletter marketing. 5. **New Reservations:** This is the total number of reservations from new guests generated directly through newsletter marketing. 6. **Repeat Reservations:** This is the total number of reservations from returning guests generated directly through newsletter marketing. 7. **Direct Bookings:** This is the total number of bookings generated directly through newsletter marketing via the hotel's direct booking route. 8. **Inquiries:** This is the total number of booking inquiries generated directly through newsletter marketing. 9. **Sessions:** This is the total number of user sessions on various landing pages generated through newsletter marketing. 10. **Unique Openings:** This is the total number of newsletter recipients who actually opened the newsletter. 11. **Open Rate:** This is the percentage of recipients who actually opened the newsletter. 12. **Click-to-Open Rate (CTOR):** This is the percentage of recipients who opened a newsletter and then clicked on a link. 13. **Total Emails Sent:** This is the total number of emails sent in newsletter campaigns over a specific period.   **GOOD TO KNOW:** + [From Black Box to 100% Transparency: A+ ROI Brings Clarity to Hotel Marketing](https://www.additive.eu/en/articles/from-black-box-to-100-transparency-a-roi-brings-clarity-to-hotel-marketing.html#en-online-marketing-1) + [Why revenue trumps CPC in digital hotel marketing](https://www.additive.eu/en/articles/why-revenue-trumps-cpc-in-digital-hotel-marketing.html#en-online-marketing-2)   - 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