What is an On-Page Campaign?

Campaigns

One of the goals of the automated marketing software is to intensify and automate lead generation using two modules: on the one hand via social media ads and on the other hand via a pop-up on the website, the so-called on-page campaign.

There, website visitors are encouraged to leave their contact details. In return, the user receives further information and/or discounts in the form of an incentive voucher. 

The generated data is included in the marketing cycle and used, for instance, for remarketing or newsletter marketing.