---
title: What is an On-Page Campaign?
description: Campaigns
---

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# What is an On-Page Campaign?

## Campaigns

One of the goals of the automated marketing software is to intensify and automate lead generation using two modules: on the one hand via social media ads and on the other hand via a pop-up on the website, the so-called on-page campaign.

 

There, website visitors are encouraged to leave their contact details. In return, the user receives further information and/or discounts in the form of an incentive voucher. 

The generated data is included in the marketing cycle and used, for instance, for remarketing or newsletter marketing.

 

![](https://lh4.googleusercontent.com/iITDScg9sWMgEjgWoQnJ5L-s1RkYs6AYzEAsIJ8xy6exUKwk5Jgkgnkj7_9xImpiZMU_D7zVeUBguFaf0SGlH9-RVwhXtVLVLJWGw_d_7dyc7PkrLP5MDNrr5JbJPXYPYpqrgAGpNHmSPq27Kqd7lDU)

 

**GOOD TO KNOW:**

\+ [Hotel Lead Generation: Meaning and Purpose](https://www.additive.eu/en/articles/hotel-lead-generation-meaning-and-purpose.html#en-marketing-automation-3)

\+ <https://www.additive.eu/en/articles/lead-generation-for-hotels-interview-with-ortners-resort.html#en-customer-success-story-2>[Lead Generation for Hotels: Interview with Ortner's Resort, Bavaria | Germany](https://www.additive.eu/en/articles/lead-generation-for-hotels-interview-with-ortners-resort.html#en-customer-success-story-2)

\+ [5 Steps to Increase the Number of Guest Contacts at Your Hotel – Lead Generation Tips](https://www.additive.eu/en/articles/5-steps-to-increase-the-number-of-guest-contacts-at-your-hotel.html#en-marketing-automation-1)

 

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