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Reports
+ Access ADDITIVE+ NEWSLETTER
+ Click on "Reports"
+ Click on the desired campaign to display the report
+ Summary of the general indicators:
+ Address book: The address book to which the newsletter was sent
+ Languages: The language of the newsletter
+ Groups (if applicable): The Group to whom the newsletter was sent
+ Sent on: Date and time that newsletter was sent
+ Resent on: Date and time of the Resend Campaign
+ Recipients of the Resend Campaign: number of recipients of the Resend Campaign
+ Total recipients: Total number of recipients
+ Performance Indicators:
+ Total Email opens: The total number of email (incl. multiple) opens.
+ Total clicks: The total number of (incl. multiple) clicks
+ Unique Email opens:
For unique openings, only one opening per recipient is counted. Multiple openings of the same recipient are not taken into account.
+ Unique clicks:
For unique clicks, only one click per recipient is counted. Repeated clicks by the same recipient are not taken into account.
+ Click-to-open rate: indicates how many of the recipients who opened the email clicked on at least one link
+ Unsubscribes: number of recipients who unsubscribed using the unsubscribe link
+ Hard Bounces:
Hard Bounces are a permanent reason why the newsletter cannot be delivered. Affected email addresses are unsubscribed immediately
+ Soft Bounces: Temporary reason why the newsletter cannot be delivered. If it happens three times in a row, affected email addresses will be unsubscribed
+ Spam Complaints: number of markings of a delivered email as spam.
+ Google Analytics (if there is a connection):
+ Indicators:
+ Engaged session: total number of engaged sessions
+ ø session duration: average duration of a session on the website
+ Conversions: total number of conversions generated on the website
+ Event count: Frequency at which an event was triggered in the selected time period
+ Total revenue: the total amount of sales generated through the website
+ Conversions: listing of the various conversions, including numerical and percentage sales.
+ Performance Indicators from ADDITIVE+ MARKETING INSIGHTS
+ Total Value Added
+ Reservations
+ Online Conversions
+ Sessions
+ 24 Hour Performance:
+ Reflects recipients' open and click behavior in relation to the time in order to choose the most appropriate sending time.
+ Link Activity:
+ List of all link activities (total number and unique clicks) of the campaign.
+ Target Audience:
+ Mail Client: List of email clients in which recipients opened the newsletter.
+ Mobile: Indicates whether the recipients opened the newsletter on a desktop or in a mobile version on a smartphone and enables optimization for the preferred device.