What are guest lifecycle e-mails?

Campaigns

Guest lifecycle e-mails are used to contact guests at the ideal time throughout their guest lifecycle.

Based on data analysis, the right guests can be targeted with relevant content at the ideal time. 
These e-mails also link to our dynamic landing page, which adapts to the e-mail content depending on the corresponding use case. 

The goal is to boost guest loyalty and achieve higher occupancy and more revenue.

The following campaigns are used:

Use Case 1: Convert OTA to direct booker

+ The objective of this mailing is to contact guests who booked through an OTA and encourage them to book their next stay through the hotel's direct booking channels.

 

Use Case 2a: Reactivation of requesters without booking

+ The objective of this mailing is to contact people who have made an inquiry but did not book, or who canceled a booking, and to encourage them to place a reservation.

 

Use Case 2b: Reactivation of lost guests

+ The objective of this mailing is to contact regular guests who haven't made a reservation for some time and encourage them to book again.

 

Use Case 3a: "Come back" 

+ Guests who have stayed at the hotel on at least two occasions within a specific time period will receive this e-mail prompting them to make another reservation.

 

Use Case 3b: Repetitive "Come Back" 

+ This is a follow-up mailing to Use Case 3a. Guests who have stayed at the hotel at least twice within a certain period are contacted with this mailing as a follow-up to the "Come back" e-mail (Use Case 3a) and encouraged to make another booking.

 

Use Case 4: Upselling Guests/Regular Guests for Second Stay

+ The objective of this mailing is to contact regular guests who currently spend one vacation per year at the hotel and encourage them to book an additional stay in the same calendar year.

 

Use Case 5: Early bird benefits

+ The objective of this mailing is to contact guests who stayed at the hotel the previous year and encourage them to book their next stay early.

 

Use Case 6: Coupon Follow-Up E-mail 

+ Through this e-mail, all guests who have generated a voucher through the other mailings, but haven't yet made an enquiry or booking, will be prompted to do so.

 

Use Case 7a: Birthday Voucher from Friends

+ With this mailing, guests who have previously stayed at the hotel are contacted one month before their birthday. The guest is informed that their birthday is approaching and they can share the link to the voucher page with their friends through a Social Share link if they wish to celebrate their birthday at Hotel XY.

 

Use Case 7b: Birthday Wishes

+ This e-mail contacts guests on their birthdays.

 

Use Case 7c: Birthday Gift

+ This mail contacts guests who have previously stayed at the hotel and have their birthday approaching within a month. A voucher with an incentive is sent to the guest that they can use for a stay at the hotel "around" the time of their birthday.

 

Use Case 9a: Last Minute Deals

+ The objective of this mailing is to contact potential guests who we believe are spontaneous travelers. The e-mail contains last-minute deals.

 

Use Case 11: Pre Stay

+ The objective of this mailing is to create even more anticipation a few days before the guest's arrival. The e-mail contains, for example, hiking or adventure tips, or special experiences within the hotel (upselling of treatments, room upgrades, etc.).

 

Use Case 12: Post Stay

+ The objective of this mailing is to ask the guest for a referral. As a reward, both the friend and the initial guest, in case the friend books a stay, will receive a voucher.

 

	ASA	Protel	Casablanca	Elite	Fidelio	Mews	GMS Felix	Winhotel CD Soft
Use Case 1	✔︎	-	-	-	✔︎	✔︎	-	-
Use Case 2a	✔︎	-	✔︎	-	✔︎	✔︎	-	-
Use Case 2b	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 3a	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 3b	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 4	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 5	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 6	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 7a	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 7b	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 7c	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 9a	✔︎	-	-	-	-	-	-	-
Use Case 11	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎
Use Case 12	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎	✔︎