General Information
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      3. General Information

      What is ADDITIVE+ MARKETING INSIGHTS?

      General Information

      ADDITIVE+ MARKETING INSIGHTS is our performance evaluation and analysis software for optimizing marketing measures based on current data and making reservations and sales generated by the marketing system measurable.

       

      ADDITIVE+ MARKETING INSIGHTS can be used without a PMS interface to track all conversions from campaigns (and third-party providers), such as landing page/website views, inquiries, online bookings, voucher purchases, newsletter registrations, etc.

       

      To evaluate the generated revenue, a direct integration of ADDITIVE+ CRM with the PMS system or a manual import based on exported data is necessary.