- Help Center
- ADDITIVE+ CRM
- General Information
What is the ADDITIVE+ CRM?
General information
The ADDITIVE+ CRM is the central "place" where all personal and activity data of guests is stored. In particular, personal information as well as reservation data is imported from the PMS and completed with further information from online contact points (e.g. website or landing page).
GOOD TO KNOW:
+ Advantages of guest data in hotel marketing
+ What Does Data-Driven Online Marketing Bring To The Hotel Industry?
+ 7 Relevant Booking Information For Data-Driven Online Marketing In Hotel Industry