What are Facebook Lead-Ads?

One of the goals of the automated marketing software is to intensify and automate lead generation using two modules: on the one hand via a pop-up on the website and on the other hand via social media ads, the so-called Lead-Ads.

With the pop-up on the website, you can of course only reach those potential guests who have already searched for the hotel and are familiar with it. 

Lead ads, on the other hand, offer the opportunity to specifically address a previously cold target group. The objective here is to quickly generate new leads.

More precisely, the ad is created by using photos and/or videos and allowing social media users to leave their contact details while still on Facebook. In return, the user receives further information and/or discounts in the form of an incentive voucher. 

The generated data is included in the marketing cycle and used, for instance, for remarketing or newsletter marketing.

Info: An advertising budget is required