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Campaigns
Facebook Lead-Campaign
One of the goals of the automated marketing software is to intensify and automate lead generation using two modules: on the one hand via a pop-up on the website and on the other hand via social media ads, the so-called Lead-Ads.
With the pop-up on the website, you can of course only reach those potential guests who have already searched for the hotel and are familiar with it.
Lead ads, on the other hand, offer the opportunity to specifically address a previously cold target group. The objective here is to quickly generate new leads.
More precisely, the ad is created by using photos and/or videos and allowing social media users to leave their contact details while still on Facebook. In return, the user receives further information and/or discounts in the form of an incentive voucher.
The generated data is included in the marketing cycle and used, for instance, for remarketing or newsletter marketing.
Info: An advertising budget is required
Facebook Catalog Campaign
The ADDITIVE+ MARKETING AUTOMATION enables the automated publication of ads (single, carousel) to promote rooms, offers, and last-minute deals on Facebook, Instagram, and Messenger.
The content (offer, room, deal) is automated based on the respective click and conversion performance (sessions, inquiries, and bookings). For this purpose, the optimization functions of the Facebook product catalog are used.
Info: An advertising budget is required
Facebook Content Campaign
The ADDITIVE+ MARKETING AUTOMATION enables the automated publication of social media campaigns (Facebook/Instagram) on predefined placements (Facebook Feed, Facebook Video Feed, Instagram Feed, Instagram Explore, Facebook Stories, Facebook Reels, Instagram Stories, Instagram Reels). Ad Creatives can be imported manually.
Info: An advertising budget is required