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What key metrics are there and what do they stand for?

Reports

Under reports, all inquiries received in the selected period are analyzed.

 

+ Access ADDITIVE+ INQUIRIES

+ Click on "Reports"

+ Set observation period

+ Set channel, source, medium, campaign (optional)

 

The following key figures are provided:

+ Number of inquiries: Number of generated inquiries and percentage change compared to the previous year

+ Ø Inquiries per day: Average number of inquiries generated per day

+ Ø Inquiries per week: Average number of inquiries generated per week

+ Ø Length of stay in days: Average length of stay

+ Ø Age of children in years: Average age of children

+ Ø Number of adults: Average number of adults per inquiry

+ Ø Number of children: Average number of children per inquiry

+ Enquiry lead time: Average lead time per inquiry

+ Language:

+ Language

+ Count: total number per language

+ %: percentage share per language

+ Daily: number per day per language

+ Weekly: number per week per language

+ Channels:

+ Channels

+ Count: total number per channel

+ %: percentage share per channel

+ Daily: number per day per channel

+ Weekly: number per week per channel

+ UTM Parameters (source/medium/campaign):

+ Source/Medium/Campaign

+ Count: total number per source/medium/campaign

+ %: percentage share per source/medium/campaign

+ Requested stays by length of stay: Categorization of all inquiries by length of stay, distinguishing between adult-only requests and those including children.
+ Days
+ Count: total number
+ %: percentage share
+ Adults only: number of adults
+ %: percentage share of adults
+ With children: number of adults with children
+ %: percentage share of adults with children
+ Requested nights per month: In the table below you can learn more about all overnight stays per month in the selected period. Each indicated person is taken into account and categorized either as an adult or child.
+ Month
+ Count: total number
+ %: percentage share
+ Adults only: number of adults
+ %: percentage share of adults
+ With children: number of adults with children
+ %: percentage share of adults with children
+ Requested arrivals per month: The following table shows the number of arrivals per month requested in the selected period. Analogous to the previous detailed evaluations, a distinction is made between indicated adults and children.
+ Month
+ Count: total number
+ %: percentage share
+ Adults only: number of adults
+ %: percentage share of adults
+ With children: number of adults with children
+ %: percentage share of adults with children
+ Requested stays by number of adults: In the following table, you will find a list of inquiries made in the selected period based on the number of adults indicated in the respective inquiry. You will also find out what proportion of these fall into the group “adults only” or “adults with children”.
+ Adults
+ Count: total number
+ %: percentage share
+ Adults only: number of adults only
+ %: percentage share of adults only
+ With children: Number of adults with children
+ %: percentage share of adults with children
+ Requested stays by number of children: In the following table, you will find a list of inquiries made in the selected period based on the number of children indicated in the respective inquiry.
+ Children
+ Count: total number
+ %: percentage share
+ Number of indicated children by age: In the following table, you will find a list of inquiries made in the selected period based on the age of children indicated in the respective inquiry.
+ Age
+ Count: total number
+ %: percentage share