How do I set up UTM parameters for tracking?

General Information

To ensure clear and efficient tracking of marketing measures via the A+ MARKETING INSIGHTS, it's advisable to use UTM parameters. A basic structure could look like this:

Structure of social media marketing UTM parameters

Source and medium

• source*: namepartner-fb / namepartner-ig / namepartner-tiktok
• medium: social-ad

Variable

• campaign: individual campaign parameters structured according to campaign type, language, etc. (e.g. inspiration-dach-de)

Structure search engine advertising UTM parameters

Source and medium

• source: namepartner-google / namepartner-bing
• medium: cpc

Variable

• campaign: individual campaign parameters structured according to campaign type, language, etc.

Additional UTM campaign parameters

Source and medium

For further options such as voucher performance marketing or recruiting use the source as follows: namepartner-voucher, namepartner-recruiting.
Medium is still assigned according to the used advertising channel (social-ad and cpc).

Variable:

Under campaign, individual campaign parameters are stored.