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      Latest Updates - ADDITIVE+ CRM

      General Information

      23.10.2025

      • A+ CRM Facelift: The A+ CRM has been completely redesigned and relaunched with a fresh new look and a full technical rebuild of both the frontend and backend.

        Updated areas include: Fully renewed UI/UX design, reworked table structures & filter logic, improved usability & performance
        • New KPIs:
          + Email Health Score: Shows the share of contacts with a valid email adress excluding third party adresses (e.g.,OTAs)
          + Reachable Contacts: All contacts with a valid email address excluding third party adresses (e.g.,OTAs)

          + Last PMS data import: Displays the date of the most recent PMS import
        • New Charts:
          + Contact breakdown by language
          + Confirmed reservations per year over the past three years

          + Simplified and optimized occupancy table
          + Overnight stays and opening days
          + Guest distribution by age group, travel group, country of origin, and guest  loyalty
          + Closure periods displayed as a Gantt chart
        • New tables:
          + Contacts by creation source (including time filters)
          + Incomplete contacts: Shows the number of contacts with missing information
          + Contacts with third-party email addresses (e.g., OTAs) 

          + Booking summary: A summary of key business metrics
          + Country statistics: Improved layout and enhanced user experience
        • Optimized filters:
          + Filters have been completely reorganized and redesigned for better clarity and user experience.

       

      09.09.2025

      • Status update: CRM reservations with an option_expiration_date now automatically update expired options to option_cancelled.

       

      15.07.2025

      • Snapshot analysis for any date in past calendar years: Occupancy can be analyzed for any specific date in completed calendar years, no longer limited to dates earlier in the current year.

       

      25.06.2025

      • Opera Cloud PMS integration: Opera Cloud is now available to all customers for integration into our systems. The solution supports all use cases for guest lifecycle emails - with the exception of last-minute offers.

       

      09.10.2024


      22.07.2024

      • Updated guest data export: The export of guest data has been upgraded. The following options are now available: Download all people, Download currently filtered people only, Download lead contacts only (incl. selection of the desired time period)