Latest Updates - ADDITIVE+ CRM

28.04.2026

Include or exclude options: A new toggle in the top right of the yearly and monthly occupancy tables lets you switch between including and excluding reservation options.
Switch between arrival date and booking creation date: A new date dimension switcher lets you choose whether the occupancy data is grouped by arrival date or by the date a reservation was created. Creation date gives you a forward-looking view that shows bookings already on the books for future periods, even if those guests haven't arrived yet. This is especially useful for spotting early demand signals and understanding booking pace at a glance.
Optimized Lead Export: Lead export now includes interests, travel motives, and preferred travel time

09.04.2026

New Reservations Section: All reservation data from the PMS is now available directly in the CRM, clearly structured, filterable, and with a detailed view for each reservation. Clicking on a reservation opens a side panel with the key information as well as a revenue breakdown. A direct link to the guest profile is also available. Filters can be combined and saved for quick access later.

Year-to-Date Filter: In selected CRM reports, the current year’s performance can now be compared directly with the same period of the previous year, ensuring a consistent comparison timeframe.

24.03.2026

Data-Quality-Toggle: Previously, leads and marketing contacts were included in data quality calculations, which led to skewed values (e.g., for fields like birthday or country). The new toggle allows you to distinguish between PMS contacts and all contacts, enabling a more accurate assessment
PMS import filters: It is now possible to define which reservations are imported from the PMS. Filters make it easy to include or exclude irrelevant areas such as specific properties, room categories, or guest groups—eliminating the need for manual database adjustments.

03.02.2026

New import dates in data quality section: Last updated reservation date and Last reservation import date. These appear directly in the data quality tab and help you verify whether client booking data is current and when the last sync occurred.
RevPAR added to Reservations KPIs: RevPAR (Revenue per Available Room) helps you evaluate revenue performance directly in the CRM without manual calculations.

23.10.2025

A+ CRM Facelift: The A+ CRM has been completely redesigned and relaunched with a fresh new look and a full technical rebuild of both the frontend and backend.

Updated areas include: Fully renewed UI/UX design, reworked table structures & filter logic, improved usability & performance
- New KPIs:
  + Email Health Score: Shows the share of contacts with a valid email adress excluding third party adresses (e.g.,OTAs)
  + Reachable Contacts: All contacts with a valid email address excluding third party adresses (e.g.,OTAs)
  
  + Last PMS data import: Displays the date of the most recent PMS import
- New Charts:
  + Contact breakdown by language
  + Confirmed reservations per year over the past three years
  
  + Simplified and optimized occupancy table
  + Overnight stays and opening days
  + Guest distribution by age group, travel group, country of origin, and guest loyalty
  + Closure periods displayed as a Gantt chart
- New tables:
  + Contacts by creation source (including time filters)
  + Incomplete contacts: Shows the number of contacts with missing information
  + Contacts with third-party email addresses (e.g., OTAs)
  
  + Booking summary: A summary of key business metrics
  + Country statistics: Improved layout and enhanced user experience
- Optimized filters:
  + Filters have been completely reorganized and redesigned for better clarity and user experience.

09.09.2025

Status update: CRM reservations with an option_expiration_date now automatically update expired options to option_cancelled.

15.07.2025

Snapshot analysis for any date in past calendar years: Occupancy can be analyzed for any specific date in completed calendar years, no longer limited to dates earlier in the current year.

25.06.2025

Opera Cloud PMS integration: Opera Cloud is now available to all customers for integration into our systems. The solution supports all use cases for guest lifecycle emails - with the exception of last-minute offers.

09.10.2024

Cross-app exclusion list: Contacts can now be excluded from receiving emails across all apps ( Newsletter & ADDITIVE+ MARKETING AUTOMATION) by using the exclusion list.
→ How do I unsubscribe people from the ADDITIVE+ MARKETING AUTOMATION mailings?

22.07.2024

Updated guest data export: The export of guest data has been upgraded. The following options are now available: Download all people, Download currently filtered people only, Download lead contacts only (incl. selection of the desired time period)

General Information