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Latest Updates - ADDITIVE+ MARKETING AUTOMATION
General Information
25.06.2025
- Optimization of Usecase 2b: Usecase2b emails are now triggered based on the latest actual departure date, not the reservation creation date. This prevents premature sends when older reservations were created after more recent stays.
- Optimization of Usecases 3a and 3b: The logic of Use Cases 3a and 3b has been adjusted: guests with at least one stay during the observation period are now included (previously only those with two or more stays were considered). This change is expected to significantly increase the email volume.
ADDITIVE+ MARKETING AUTOMATION - What are guest lifecycle e-mails?