Reports
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      2. ADDITIVE+ MARKETING INSIGHTS
      3. Reports

      What do I see in the stay attribution?

      Reports

      All inquiries made on the website and landing pages that can be found within ADDITIVE+ INQUIRIES are analyzed and assigned to the corresponding advertising campaigns. Additionally, all resulting reservations are determined.

      Taken into consideration are all inquiries with an arrival date in the period under review.

       

      + Access ADDITIVE+ MARKETING INSIGHTS

      + Click on "Reports"

      + Set observation period

       

      The following key figures are provided:

      + Inquiries: Number of inquiry conversions

      + Reservations: Number of reservations that have resulted from either inquiries or online bookings

      + New Reservations: Number of reservations made from guests that have not made a reservation before

      + Inquiry:Res: Conversion Rate - Inquiries vs. Reservations

      + Arrival: Number of arrivals

      + Overnight stays: Number of overnight stays

      + Average Lenght of Stay

      + Average Travel Group

      + Average Booking Lead Time

      + Average Reservation Revenue: Average revenue that has resulted from either inquiries or online bookings via IBE