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General Information
The ADDITIVE system is an integral package/service that promises data-driven performance marketing with evaluation according to A+ ROI and can be used successfully as such with and without a PMS interface.
ADDITIVE+ MARKETING INSIGHTS can be used without a PMS interface to track all conversions from campaigns (and third-party providers), such as landing page/website views, inquiries, online bookings, voucher purchases, newsletter registrations, etc.
To evaluate the generated revenue, a direct integration of ADDITIVE+ CRM with the PMS system or a manual import based on exported data is necessary.
INFO: To activate the guest lifecycle emails, an interface is mandatory.
The following PMS systems can be connected via an interface for automated data exchange:
- ASA Hotel
- Casablanca
- Elite Solutions
- Fidelio
- Mews
- Protel
- Winhotel CD Soft
- GMS Felix
- Apaleo
- Gastrodat (without guest lifecycle e-mails)
A monthly manual import is possible with the following PMS systems:
- Aida.X
- Hotelmeister
- Hotel.Profi
- HS/3
- Hugo
- Infor HMS
- Svoppen
- Xenus
A monthly manual import is not possible with the following PMS systems:
- E2K Suite (ex Horizon)
- Easy Booking
- Hotline
- Ibelsa
- Stayntouch
- Winhotel (AT)
- Softec
ADDITIVE+ MARKETING AUTOMATION - What are guest lifecycle e-mails?